PSL suspends promotional campaign after finding it a rip-off

A promotional campaign by title sponsor of fifth edition of Pakistan Super League has been suspended after viewers and social media users complained that entire campaign was copied from an Indian company. marketing head of Habib Bank which has been title sponsor of PSL since its launch in 2016 said y were holding an inquiry into matter.

"Yes it is correct that this has happened and we had to stop PSL campaign because entire campaign was copied from an Indian company," Naveed Haider told reporters during an interaction.

said campaign which went on air on national television was a rip off from famous Indian Premier League (IPL) campaign run by Airtel. Habib Bank has w stopped campaign and apparently a new campaign is being prepared. Haider said y were investigating matter with concerned ncy which did campaign and y would take action accordingly. PSL promotional campaign on electronic media and on social media have always been very popular and followed by millions of cricket fans and rip off came as a shock to cricket fans and Pakistan Cricket Board.