Sachin Tendulkar to endorse Paytm Games, netizens form #SachinisBack trend on Twitter

'Master Blaster' Sachin Tendulkar has been anunced as first-ever ambassador for Paytm First Games. Paytm Games is a fantasy gaming platform, which is a subsidiary of digital payment and wallet company Paytm. Going into IPL 2020, Paytm will face stiff competition from or fantasy gaming platforms such as Dream11 and MyCircle11, who have also recruited celebrity cricketers like MS Dhoni, Sourav Ganguly and Rohit Sharma.

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Paytm First Games welcomes 'God of Cricket' to ir team

Paytm has already been taken on as an associate sponsor for IPL 2020 and with this move, it will seek to increase ir reach to millions of people people who will tune in to watch popular Indian Premier League. Paytm Games platform provides fantasy team creation games for t just cricket but also basketball, kabaddi and football in India. Through ir association with "God of Cricket", brand aims to "create awareness" about steadily growing fantasy sports genre.

According to a post on Paytm blog, company hopes to take fantasy gaming to smaller towns and cities of India with aid of Tendulkar. y believe that Tendulkar is ideal person to endorse brand, as his story is one that has deeply impacted many sports fans in country and inspired many to pick up game. 

Talking about association, Paytm's Founder and CEO Vijay Shekhar Sharma said, “Sachin represents dreams and aspirations of a billion-plus people. He is pride of our country and true embodiment of excellence, tenacity, and hard work." He also added that brand shared a number of values with cricketing legend and believed that country came above everything else. "We hope that toger we inspire millions of citizens to follow ir dreams and achieve greatness” concluded Sharma. 

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#Sachinisback trends on Twitter after Tendulkar-Paytm Games partnership anuncement

In blog post, Paytm also shared that y have put aside a whopping ₹300 crore to help fledgeling Paytm First Games make ir mark in fast-growing fantasy sporting sector. y have also anunced that y have over 200 live events planned for next six months. IPL 2020, being first cricketing event after a hiatus of five months, is sure to attract a record number of viewers. This, in turn, will also mean an opening up of fantasy league market.

anuncement by Paytm has started a Twitter trend, with overjoyed fans trending #SachinIsBack. Master Blaster himself has spoken about association, saying cricket is an engaging sport, and we all tend to have opinions about game — right from player selection to playing strategies. Paytm First Games will give fans opportunity to don ir thinking hats and experience thrill of making correct choices and getting ir teams to win."

Here are some fan reactions for same -

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Im Credits: PTI