Sourav Ganguly, Ravi Shastri lead Indian cricketers' investments in startups in 2020

Apart from honing ir cricketing skills, Indian cricketers are also ensuring y give eugh attention to ir business aspirations. startup bubble in India has led to introduction of several path-breaking ideas and techlogies. India's prominent cricket players are also looking to attain a piece of pie. 

Investing in startups newest lucrative opportunities to mint money for cricketers?

Taking a cue from current generation of Indian players, national team's head coach, Ravi Shastri also has formed a new association this year through which he rolled out his brand new grooming company '23 Yards'. 58-year-old, along with a Mumbai-based company, introduced label. Ravi Shastri had taken to his social media accounts to anunce same. 

Former India captain, MS Dhoni, also has ventured out in several business ventures and has come on board as an investor as well in several promising startups. most talk-about investment that wicket-keeper batsman has made is with Bengaluru-based business ledger app, Khatabook. MS Dhoni also is face of particular brand and is seen in ir commercials as well. 

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Talking about current India captain, Virat Kohli, prolific batsman over years has invested in a number of businesses. This year, cricketer got associated with Sachin Tendulkar-backed sports startup Sportsbiz. popular cricketer, along with his wife, also pumped in investments in a FinTech startup this year. According to multiple reports, duo invested Digit Insurance in Bengaluru-based company, Digit Insurance. 

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Sourav Ganguly, who currently serves as President of  Board For Control of Cricket In India (BCCI) also is kwn for his business acumen. former captain has reaped benefits from various investments made in past and is keen to increase his portfolio. left-hander has chosen Edutech sector for his newest venture. According to reports, Sourav Ganguly has pumped an undisclosed amount in 'ClassPlus'. 

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earlier trend in Indian cricket was to make a brand out of a player and milk his popularity through endorsements. However, ideology seems to be evolving and cricketers are looking at or ideas and techlogies to diversify ir money-making channels. This could also prove to be beneficial for upcoming startups, as an association with a big cricketing star could ensure an exponential rise in terms of ir popularity among masses. 

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India vs Australia 2nd Test: 

Fans in India can catch  live action of ongoing India vs Australia 2nd Test on Sony Pictures Sports Network (SONY TEN 1, SONY TEN 3 and SONY SIX). live streaming of match will also be made available on SonyLIV app. 

Im source: Sourav Ganguly and Ravi Shastri Instagram