Vinesh Phogat Raises Endorsement Fee From 25 Lakh To 1 Crore After Paris Olympics 2024: REPORTS

Vinesh Phogat sustained a massive heartbreak in the recently concluded Paris Olympics 2024. After being assured of a medal, the Indian grappler was disqualified on the morning of her finals of the 50 kg women's freestyle wrestling. Phogat weighed 100 grams more than the stipulated mark of 50 kg required for the gold medal event. Her plea for the joint Olympic silver was later heard by the Court of Arbitration of Sports (CAS) and was turned down.

Vinesh Phogat Raises Endorsement Fee: Reports

Despite whatever happened in the Paris Olympics, Vinesh is still a celebrated wrestler and the country welcomed her with open arms when she returned to India. Vinesh missed out on history making feat but her heroics in the Paris Olympics has gone a long way in increasing her demand as a brand ambassador. It is being reported that there is an enormous surge in Phogat's endorsement fee.

As per a report published in Economic Times, Phogat charged something around INR 25 lakh per endorsement deal and now that has gone up to INR 75 lakh to 1 crore per brand. This is a clear indication of the rise in Phogat's popularity despite the unfortunate events that unfolded in the Paris Olympics.

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CAS' Detailed Verdict On Vinesh

The Court of Arbitration for Sport (CAS) has ruled that athletes will have to ensure that they remain below their wight limit and no exception can be provided under any circumstance, while giving reasons for its rejection of Indian wrestler Vinesh Phogat's appeal against her disqualification from the Paris Olympics final.

An ad-hoc division of the CAS had on August 14 rejected her appeal against a gut-wrenching disqualification from the final for being 100gm overweight, a decision that evoked a sharp reaction from the Indian Olympic Association (IOA).

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'The problem for the Athlete is that the Rules are clear as to the weight limit and are the same for all participants. There is no tolerance provided for -– it is an upper limit. It does not even allow for the weight of the singlet. It is clearly up to an athlete to ensure that they remain below that limit', the CAS said.

(With PTI Inputs)