Published 15:48 IST, January 29th 2021

Virat Kohli-endorsed MPL raises $500,000 from employees in new investment program

The Virat Kohli-endorsed MPL recently raised over $500,000 from their employees as part of a unique scheme that was launched back in December 2019.

Reported by: Aakash Saini
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Indian fantasy gaming platform Mobile Premier League (MPL  has raised $500,000 (about ₹3.65 crore) from ir employees. Issuing a media statement on Wednesday, January 27, company official revealed that y raised funds through ir Employee Investment Plan. scheme was anunced in December 2020 and it was open for all employees of MPL.

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Virat Kohli-endorsed MPL raises over ₹3 crore with 10 percent employee participation

MPL Senior Vice-President Joe Wakethalakal said that Employee Investment Plan was launched for ir “most valuable asset”, i.e. ir employees. He said that scheme would give m an opportunity to own a part in MPL as well as to participate in company’s success. MPL official furr claimed in his statement that company would come up with more of such opportunities for ir employees in future as well.

A look into Virat Kohli MPL deal

Indian cricket captain Virat Kohli signed up with MPL as ir brand ambassor in March 2019. While duration of contract was for a year, Kohli MPL deal continued with a renewal of contract for ar year. Here is a look at one of commercials for MPL featuring Indian cricket captain.

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Video credits: On

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MPL BCCI deal

Interestingly, MPL’s brand association with cricket goes way beyond Virat Kohli. Back in vember 2020, MPL signed a three-year deal with Board of Control for Cricket in India (BCCI), and it is subjected to end in December 2023. y are w official merchandise sponsor of Indian cricket team.  

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MPL BCCI deal was first put to display in front of world through India’s first ODI against Australia Down Under last vember. Here is a look at new Indian cricket jersey as seen during recently-concluded limited-overs series in Australia.

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MPL in IPL 2021

Indian Premier League 2021 (IPL 2021) is slated to commence sometime in April, i.e. immediately after conclusion of India’s home series against England. As per earlier anuncement, MPL also entered a deal for official sponsorship with two of franchises that are set to compete in tournament. Royal Challengers Bangalore, captained by ne or than Virat Kohli, is one of franchises. Meanwhile, Kolkata Knight Riders are or franchise which is w associated with popular Indian e-Sports platform.

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Im source: MPL.LIVE

15:48 IST, January 29th 2021