Virat Kohli, Rohit Sharma likely to lose 20-30% of brand endorsement fees in 2020: Study

Team India captain Virat Kohli and vice-captain Rohit Sharma have emerged as face of several brands over years but coronavirus pandemic is likely to change that situation. Brands have shelled out massive amounts of money to sign celebrities as ambassadors. However, a recent study suggests that amidst financial crisis triggered by  pandemic, endorsement fees could drop by a massive 20 to 30 percent. While endorsement fees are likely to reduce, report states that Indian Premier League (IPL) stars including likes of Virat Kohli, Rohit Sharma and MS Dhoni still remain favourites as endorsers for brands. 

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Virat Kohli, Rohit Sharma to lose 20-30% of brand endorsement fees due to COVID-19

According to  Indian Institute of Human Brands’ Celebrity Compensation Report, 64 percent of advertisers surveyed said that celebrity endorsement fees are likely to reduce in light of coronavirus lockdown. report suggests that 22 percent of advertisers want leading celebrities such as Team India captain Virat Kohli and Bollywood celebrities Akshay Kumar, Deepika Padukone, Ranveer Singh, Ranbir Kapoor and Alia Bhatt to take a massive 20-30 percent pay cut. list of celebrities also includes former Indian captain MS Dhoni and Mumbai Indians captain Rohit Sharma. Only four percent of brands that surveyed want endorsement fees to drop by more than 50 percent. report furr states that more than half of brands in question still want a celebrity to endorse ir brand, while a similar number of organisations are keen on cricketers as brand endorsers even if IPL does t take place this year.

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Virat Kohli net worth

According to Forbes, Virat Kohli net worth figure from past year is estimated to be around ₹196 crore ($26 million). Moreover, his overall net worth is estimated to be around ₹900 crore ($119 million) according to multiple reports, while some reports claim Kohli is worth ₹1,700 crore (though unverified). A major part of his net worth comes from his own business investments and endorsements. Virat Kohli net worth also comprises of his earnings from Board of Control for Cricket in India (BCCI) as an active Indian cricket player, which is ₹7 crore ($925,730) per annum, while he also bags ₹17 crore ($2.24 million) per season from Royal Challengers Bangalore in IPL.

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Rohit Sharma net worth

Mumbai Indians skipper rakes in most of his income through his Team India commitments and Mumbai Indians contract. As of 2019, Rohit Sharma net worth stands at an estimated ₹124.5 crore, as reported by MSN. Sharma also earns ₹15 crore from his commitment with Mumbai Indians, while he has an annual BCCI contract that sees him rake in ₹7 crore, since he is a part of Grade A list alongside Jasprit Bumrah and Virat Kohli. 

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(Im Credits: iplt20.com)