Virat Kohli's 'social media engagement' value DOUBLE than Sachin Tendulkar and MS Dhoni

Social media has become an integral part of an Indian cricketer's life, considering digital vancements in country. ir reach on such platforms is an ded vantage when it comes to ir brand endorsements. Moreover, y also utilize space to connect with ir fans and followers. engagement that a cricketer garners on social media is also a barometer for ir popularity. According to a recently conducted survey, Indian cricket captain Virat Kohli les charts amongst sportspersons in country.

Virat Kohli trumps fellow cricketers in terms of social media engagement  

As per Checkbrand, which is an online sentiment analysis company that analyzes a brand based on several parameters, Virat Kohli's brand value based on his engagement, stands at ₹328 crore for period August-October 2020. star cricketer enjoys immense popularity in country, and his social media engagement testifies same. Indian legend Sachin Tendulkar occupies second spot with a brand value of ₹167 crore.

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Apart from se two cricketers, it is MS Dhoni who has next best figure when it comes to his brand value. Based on ex-India captain's social media followers and engagement, his value for time-period is said to be ₹124 crore. Notably, Virat Kohli is considerably ahe of both Tendulkar and Dhoni as per analysis. Here is a look at overall net worth of Kohli and Tendulkar. 

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Virat Kohli net worth

Kohli's overall net worth is estimated to be around ₹900 crore ($119 million) according to multiple reports. A major part of his net worth comes from his own business investments and endorsements. Virat Kohli net worth also comprises his earnings from Board of Control for Cricket in India (BCCI) as an active Indian cricket player, which is ₹7 crore ($925,730) per annum. player is believed to charge a stellar amount for promotional campaigns on his social media accounts considering his humongous fan base. 

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Sachin Tendulkar net worth

As per entrepreneur.com,  Sachin Tendulkar net worth figure is estimated to around ₹1250 crore (i.e. approximately $170 million). star cricketer's earning comprises of earning from Board of Control for Cricket in India (BCCI) for representing Indian national team for close to 24 years. He is actively involved in various business ventures post-retirement. Over years, Tendulkar has me investments in Smaaash Entertainment, Smartron mobiles, True Blue, and many more. He has also h brand associations with MRF, Pepsi, Paytm First, Luminous, GM Pens, and more. 

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Image source: AP 

Disclaimer: above Sachin Tendulkar and Virat Kohli net worth information is sourced from various websites and media reports. website does not guarantee a 100% accuracy of figures.