World Cup 2019 records 3.5 billion views on digital platforms, India-Pakistan clash the biggest online

ICC on Wednesday released digital content numbers with various platforms delivering a cumulative 3.5 billion views with a furr 1 billion from digital clips licensees making it one of most-watched global sporting events.

event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views. 

official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. Whilst on Facebook, re were over 1.2 billion minutes of content watched over 10 billion impressions and over 68 million engments.

ICC Chief Executive Manu Sawhney said: " growth in consumption along with se record-breaking numbers demonstrates power of cricket to bring toger an ermous global audience as well as increasing appetite of fans to eng with more than just match day content."

" ICC's focus on fan engment, both in terms of deepening existing fan interaction with sport and bringing new fans to game has been driven by data and analytics."

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Virat Kohli features in most-watched video

most watched video on ICC's Twitter p was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident captured during a break between overs.

CWC19 conversation generated 31 million Tweets from 20th May to 15th July. A comparison of official hashtag CWC19 to last time's CWC15 showed more than a 100% growth in tweet volume.

India-Pakistan rivalry most tweeted match

India-Pakistan matches are a top draw in ICC events and so it was surprise that most-tweeted match was ir league encounter at Old Trafford, figure of 2.9 million Tweets making it biggest ODI ever on Twitter. 

second-most Tweeted match was final between England and New Zealand with India-New Zealand semifinal coming in third.

Millions of views across platforms

On Social Media, 14 million new followers were ded across ICC and CWC channels and over 22,000 pieces of content were posted through event. 

ICC social media channels garnered 481 million engments across channels with Instagram providing over 60% of engments. Three separate posts crossed over 1 million engments out of which two were hugely popular bespoke picture graphics commissioned by ICC.

re were 75 million unique users on ICC website and app with 272 million p views of official event website. More than 41 million fantasy teams were created throughout event on ICC app. 

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