Published 22:47 IST, July 25th 2023
Battlegrounds Mobile India is back with bang, TV channels line up to ride its popularity
As BGMI has once again proven to be a significant hit, broadcasters want a piece of its glory. The BGMI masters tournament raked in 36 million views last year.
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craze of ESports is rising at an unparallel pace in India and credit to popular free-to-play battle royale game Battlegrounds Mobile India. Known as BGMI, game is an Indian aption of PUBG Mobile, which government banned in 2020. Developed by Krafton, BGMI is a significant hit among youngsters in India, and over last couple of years, it raised more than 100 million downlos. During period re also came a period when government took extreme measure and banished game citing security concerns. However, with its return game is creating new records and brocasters are in a quest to bring it to every household.
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BGMI's craze is rising at an unparallel pace in India
Two months after anticipated return of BGMI in Google Play Store and Apple's App Store, game is once again gripping youngsters with its dictive gameplay. Teens and individuals in ir 20s holding ir smartphones in landscape position has become a common sight in public vehicles, colleges, family functions, and of course in homes. streamers who rose to fame by playing game daily in front of a live audience, also have an immense contribution in giving game mass appeal.
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Brocasters are eager to tap into BGMI market
With popularity increasing at a lightning rate, popular brocasters are lined up to make most of vogue. Star Sports, who in past me a successful endeavor in bringing Kabdi to mainstream, has jumped into fray to take first mover vantage again. As BGMI Masters tournament is on horizon, network is planning to bring coverage to audience in three languages. Moreover, new player in market, Jio Cinema has notified that it will bring in Rooter streaming platform, which is streaming partner of competition, to its set-top box service. Plus, one of premier networks in India, Sony may also enter mix, considering network is open to brocast games like Panja.
BGMI Masters tournament which took off last year, raked in 36 million views on its television debut and numbers are expected to go up exponentially this time. So, with all hype train, What is your take on BGMI? Are you one of gamers who has given it a go?
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21:49 IST, July 25th 2023