Published 13:41 IST, November 20th 2020
Facebook ties up with Asia's largest sports media property for exclusive content & gaming
Facebook recently announced a deal with MMA promoter ONE Championship, which will see the two create exclusive content and gaming options for fans.
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Asia’s largest sports media property and martial arts organization ONE Championship has anunced a multifaceted global partnership with social media giants, Facebook. agreement will see two companies come toger to bring some of most exciting martial arts content to fans around globe. One Championship and Facebook have been associated with each or for a long time, with companies’ Facebook p having more than 25 million followers.
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Facebook MMA deal with ONE Championship
deal between Facebook and MMA promoter ONE Championship includes a variety of new collaborations. Facebook MMA deal will see distribution of exclusive content on Facebook Watch, a video-on-demand service operated by company. exclusive content, featuring unique camera angles, behind--scenes foot and more will be made available on IGTV as well.
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anuncement also shed light on advent of a gaming channel, with ONE Championship and ONE Esports Facebook Gaming channel being launched soon as part of deal. Through gaming channel, UFC fans will be able to watch ONE’s athletes stream ir gaming activity on Facebook Gaming, playing with fans and live commentary.
partnership will also see ONE Championship delve into field of virtual reality. “Only on Oculus” next-generation VR content will be made available via Venues app for Oculus Quest, through which martial arts fans can enjoy best viewing experience from ir homes.
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Speaking about mega-deal, Group CCO of ONE Championship Hari Vijayarajan talked about how organization is committed to finding new ways to auntically connect with fans. CCO explained that ir tie-ups with Facebook have allowed m to build and reach audiences all over world. Vijayarajan expressed his excitement about new deal, claiming that latest anuncements will furr help m take inspiring stories and lives of athletes to ir fans.
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Reiterating same sentiment, Director Sports Partnerships Asia Pacific Joyee Biswas talked about how partnership will help m grow ir sports collaborations across platforms. Biswas discussed how premium content via Facebook Watch will help ONE Championship reach new audiences, while Facebook Gaming will provide media organization with new engment opportunities.
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While concluding, Joyee Biswas praised ONE Championship for engaging with ir community and creating a meaningful experience for ir fans via Oculus platform.
Im Credits: ONE Championship Twitter, Facebook Brand website
13:40 IST, November 20th 2020