Everton to cut short sponsorship deal with SportPesa two years early after review

Everton is going to end its sponsorship deal with Kenyan gambling company SportPesa two years early,  at end of 2019-20 season. According to reports, club inked a five-year sponsorship deal in year 2017 and was subject to a controversy with people warning of high costs and consequences being caused due to increasing problem caused due to gambling in football.

Everton promoted a good cause

At ir last home game against Crystal Palace, Everton promoted a good cause by wearing a jersey that bore name of ir own community programme rar than gambling company SportPesa. According to reports, early termination of sponsorship deal follows a proper review of club's operations on a commercial level headed by chief executive, Denise Barrett-Baxendale.

A representative of Everton said, "This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp new opportunities w open to us"

“ Club would like to thank SportPesa for all of work that has been done toger. Our partnership has seen our first team visit Africa on two occasions, as well as former players and Club staff take part in numerous activations in region. This has allowed us to grow our own footprint in Africa and furr strengn our special relationship with continent.”

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Founded by a partnership of casis and influential figured

SportPesa was founded by a partnership of parties operating Bulgarian casis and influential Kenyans six years ago. company grew increases operations and grew by promoting online gambling in country, According to reports, Kenyan government expressed its concerns about youth becoming addicted to gambling and how it might burden se individuals with heavy debts.

SportPesa expanded its operations into United Kingdom and Europe, inking agreements with clubs such as Hull City, Arsenal, Southampton before going on to become main sponsor at Everton.

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