Kerala Blasters FC have maximum fan engagement on Instagram among all ISL clubs

Indian Super League (ISL) may have come into existence only six years ago but its popularity on social media has grown steily and abundantly. A few weeks ago, it was revealed that  ISL is fourth-biggest football league in world on Instagram, only behind LaLiga, Premier League and Bundesliga. It is now reported that Kerala Blasters have emerged as most popular ISL club on social media, racking up a whopping 25.2 million interactions on Instagram during first half of 2020.

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ISL news: Kerala Blasters fans top Instagram engagement among ISL clubs

According to a recent revelation by Spanish sports business institution, Deportes y Finanza, Kerala Blasters have h a staggering 25.2 million Instagram interactions, almost four times more than second-placed FC Goa during first six months of 2020. Yellow Army has blown away rest of ir ISL opponents when it comes to online popularity. It was previously reported that entire ISL managed to garner up to 38.1 million fan interactions on Instagram from January 1 till June 30 and Kerala Blasters are accountable for more than 65% of ISL's Instagram fan interactions.

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During that same period, FC Goa managed 6.83 million Instagram interactions while two-time ISL champions Chennaiyin FC finished in third place with 5.59 million interactions. FC Bengaluru grabbed fourth place with 1.48 million interactions while ISL champions ATK Mohun Bagan me top five with 1.41 million interactions.  stats clearly indicate that Kerala Blasters are one of most popular football teams representing nation. 

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ISL news: Indian football on rise

Indian football has seen a stey rise in popularity since its inception. While earlier idea was to have marquee players feature for every franchise, Indian stars have started shining bright in ISL. Interestingly, Man City legend Yaya Toure is latest big name to be linked with a move to ISL, with Ivorian reportedly rey to lower his wage demands to have a taste of Indian football. This would also serve as a boost to aforementioned numbers. It was also reported that ISL managed to rack up a staggering 74.82m interactions through all its social media platforms (Facebook, Twitter, Instagram, YouTube) last season. This figure was almost double interactions during  2018-19 season. 

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Image Credits- Kerala Blasters Instagram