Published 11:52 IST, October 26th 2019
Liverpool win court case against sponsors; Nike deal on the horizon
A London Court ruled in favour of Liverpool in an ongoing contract dispute against kit sponsors New Balance. Liverpool to pen Nike kit contract for next season.
- SportFit
- 2 min read
Liverpool currently top the English Premier League table with 25 points from their first nine games this season. Liverpool remain unbeaten in the English top-flight thus far and take on Tottenham Hotspur on Matchday 10 at Anfield. Ahead of the crucial Spurs clash on Sunday, Liverpool fans have some good news to be grateful for as they won the court case against current sponsors New Balance on Friday, October 25. Read more about Liverpool's cash-rich deal with American giants Nike ahead.
Premier League: Liverpool win court case against sponsors New Balance
Premier League: Liverpool to sign new £30m-a-year deal with Nike next season
New Balance has been the official sponsors for Liverpool since the start of the 2015-16 Premier League season. The defending European champions were taken to court by their current sponsors over their alleged refusal to honour a reported £40m-a-year deal proposed by New Balance. Under the terms of the current sponsorship contract with Liverpool, New Balance is entitled to renew its sponsorship if it matches any competitor's offer.
But Liverpool claimed that New Balance could not match Nike's five-year deal of £30m-a-year, as far as marketing was concerned. BBC reports claimed that Justice Teare ruled in Liverpool's favour, adding that "the New Balance offer on marketing was less favourable to Liverpool FC than the Nike offer". The court further ruled that Liverpool spent more than £555,000 on the case and ordered that 20 per cent of that sum will be reimbursed by New Balance.
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Updated 13:14 IST, October 26th 2019