Man City agree sponsorship deal with Midea Group who are worth around £28 billion

City Football Group owns several football clubs across world, including Premier League heavyweights Manchester City. Etihad-based outfit is kwn to possess rich coffers having spent heftily over past few transfer windows. team also earns handsome revenue from sponsorship deals. Furr adding up to ir sponsorship deal, Man City have agreed to expand ir collaboration with Midea Group. 

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Premier League news: Man City Midea Group deal estimated at £28 billion 

Midea Group is considered among  world's best consumer appliance producer.  Man City sponsors are often present around Etihad during important fixtures through integrated branding and activations citing fact that  Midea Group Man City link-up is t new. 

two parties came toger for first time in January 2020. Following immense success during previous one year between Man City and Midea Group, sponsor has decided to furr strengn this collaboration. ir sponsorship shall w bring Man City's Women's Team and New York City FC under its wings. 

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Midea Group's campaign with Man City a hit 

A six-week campaign was main highlight of Man City Midea Group deal over previous year. campaign saw coach, players, legends and fans participate in a series of challenges and trick-shots, involving use of ir household appliances.

unique social media campaign garnered millions of impressions on internet and proved fruitful as an invative solution to inspire football fans amid coronavirus lockdown. Stephan Cieplik, Senior Vice President of Global Partnerships at City Football Group reportedly ackwledged success of content campaign, furr expressing his happiness on extended collaboration. 

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Midea Group net worth stands at £28 billion

Meanwhile, Brando Brandstaeter, Head of Brands & Communications at Midea Group's International Business Division, as quoted by Business Wire, said, " cooperation with Manchester City during se challenging times has given us confidence to expand and strengn our relationship with City Football Group by adding Manchester City Women's and New York City FC and Mumbai City to our roster — something I am very much looking forward to bring to life for Midea in 2021."

Midea Group are global leaders in consumer appliances. But ir business ambit expands beyond consumer appliances and includes HVAC, robotics and automation, smart home, Internet of Things (IoT), smart logistics and components. company's net worth has reportedly been estimated at £28 billion, with a market cap of £38 billion according to Forbes. 

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te: Midea Group net worth has been sourced from abovementioned website. This website does t guarantee a 100% accuracy in figure.

Im courtesy: Man City website