Neymar's decision to join forces with Puma might threaten PSG, Nike's business interests

Paris Saint-Germain (PSG) superstar Neymar Jr has been synymous with controversies for most part of his footballing career. Brazilian has again racked up controversy with reports suggesting that he is set to give up his sponsorship with American sports brand Nike in favour of Puma, which might have a detrimental impact on club.

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Neymar Nike deal to end, Puma frontrunners 

Nike has been sponsoring Neymar since Brazilian burst onto scene, specifically since of 13. Rumours of Neymar Nike deal being called off began to gain prominence after PSG star did t appear in  brand’s latest advertising campaign. RMC Sport reports that former Barcelona man is set to agree a deal that will see him endorse German brand, Puma.

past two years have seen Puma expand its ambit in world of football. brand has acquired sponsorship deals for every club under City Football Group for a sum of €700 million ($833m). Besides City Football Group, brand has also paired up with PSV Eindhoven, AC Milan, Valencia, along with a renewal agreement with Borussia Dortmund.

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Neymar Nike deal to end? Puma's rising influence in Europe 

Puma has also tied up with LaLiga that sees competition’s ball emblazoned with brand’s logo. Having achieved success over past couple of years, Puma is w looking to bag a deal for Neymar and are on charm offensive for same. However, his switch might have a detrimental impact on PSG and Nike's relationship.

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Neymar Nike deal to end? PSG earn €70m from sportswear giants 

PSG's financial benefits from Nike deal have been considerable, a deal that sees m earn €70 million ($83m) annually. arrival of Neymar from Barcelona in 2017 played a greater role in strengning ties between two parties. However, Nike are losing some ground in Europe.

From next year, American sportswear giants will only have Barcelona, PSG, Inter Milan, Chelsea, Tottenham Hotspur and Galatasaray under its wings. However, Nike has added Premier League champions Liverpool to ir stable. Still, loss of Neymar, whose net worth is estimated at $185 million according to Celebrity Net Worth, will turn out to be a huge detriment for PSG as well as Nike.

te: Neymar net worth figures have been sourced from abovementioned website. This website does t guarantee 100 per cent accuracy of Neymar net worth figure. 

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Im courtesy: Neymar Instagram