Premier League set for Netflix-like revolution to boost global viewership

2019-20 season of English Premier League is shaping up to be a feisty affair. While Liverpool march onwards towards an inevitable Premier League triumph after 30 years, Sheffield United continue to push for a Champions League spot. relegation battle involving West Ham, Watford and rwich is adding spice to end of season as TRP ratings across UK continue to soar urds.

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Sheffield United - surprise pack of Premier League

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PremFlix: Could this be end of Sky Sports dynasty in England?

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In a recent interview with Dailymail, CEO Richard Masters said, "During last [rights bidding] process [for 2019-22 seasons] we spent quite a lot of time and invested a lot of resources in building our expertise and capacity in 'direct-to-consumer'. We considered wher strategically it would be right time to test a few markets n and decided t to. We were ready last time and we will be ready next time should opportunity arise. Eventually, Premier League will move to a mix of direct-to-consumer and [traditional] media rights sales."

trials of a new 'Over Top' (OTT) service that cuts out traditional broadcasters could start as early as 2022. As Masters confirmed, OTT could be termed 'PremFlix' and should benefit top-flight clubs through increased broadcasting revenue. Currently, any viewer in UK who wishes to watch Premier League game legally needs to subscribe to Sky, BT Sport and Amazon Prime. A subscription for all three platforms could cost up to £912 a year or £76 a month. ‘PremFlix’ is rumoured to be coming up with a cheaper subscription rate in order to attract a larger demographic.

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Premier League relegation battle is turning out to be a feisty affair!

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