PSG sign lucrative multi-year partnership with Chinese consumer brand Hisense

Ahead of Champions League quarter-final tie against Atalanta, Ligue 1 champions Paris Saint-Germain (PSG) have signed a new deal with Chinese home appliances and consumer electronics company Hisense. deal comes at a time when several top European clubs are looking to establish a foothold in lucrative Chinese market. club also boasts of French hospitality company ALL as ir shirt sponsors. 

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Hisense-PSG sponsorship deal confirmed 

Hisense took to Twitter to officially confirm sponsorship deal with PSG. statement read: " internationally rewned Paris Saint-Germain (PSG) soccer club on Monday officially anunced Hisense, China’s leading consumer electronics and home appliances company, as ir largest sponsor. Both sides signed a multi-year sponsorship deal."

Sebastien Wasels, Asia Pacific managing director for Ligue 1 heavyweights also commented on sponsorship deal with Hisense. He said after anuncement, "We are proud to be working with such a leading global brand from Asia Pacific. This is a meaningful partnership for club, demonstrating our growing commitment to region. Toger with Hisense, we will also come closer to our fans in China where Hisense headquarters are located.”

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Ligue 1 news: Hisense's past collaborations include World Cup, Euro

This, however, isn't first instance of company's collaboration with a sports concern. In past, Hisense has been at forefront due to its links with Euro 2016 and 2018 FIFA World Cup. company has also collaborated with UEFA for Euro 2020 which was slated to be played this year but was postponed until 2021 amid growing threat of coronavirus cases across Europe. 

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Ligue 1 news: PSG sponsors include ALL, Nike 

Besides Hisense, PSG boast of some amazing shirt sponsors as well. Until previous season, Dubai-based airlines Fly Emirates were official shirt sponsors of Ligue 1 champions, only to be subsequently replaced by ALL, a French hospitality company, which reportedly pays €65 million ($76m) annually as part of deal. ALL deal is more than double amount Fly Emirates paid, estimated at €25 million ($29m) per year. Besides, Parisians have also signed a lucrative deal until 2032 with American sports giants Nike as official kit sponsors. Reports suggest that club will receive at least €80 million ($93 million) from kit sponsorship deal.

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Im courtesy: Neymar Twitter