Published 14:08 IST, October 10th 2024
'Tata Motors Is A True Representation Of India': When Messi Gave A Big Statement on India's Ratan
Lionel Messi once applauded Tata Motors as a true representation of India, emphasizing the significance of Ratan Tata's influence on the global stage.
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Ratan Tata, who was regarded as one of India's most innovative businessmen, passed away on Wednesday night at age of 86. former chairman of Tata Sons h been receiving medical attention at Mumbai's Breach Candy Hospital for last three days. When his death was confirmed late on October 9, it sent shockwaves throughout nation and beyond.
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When Ratan Tata me Lionel Messi global brand ambassor of TATA Motors
Renowned in ir respective domains are Ratan Tata and Lionel Messi. At age of 86, renowned Indian businessman and philanthropist Ratan Tata passed away on Wednesday night, October 9, 2024, in Mumbai. Fascinatingly, re was a time when branding tied Tata and Messi toger.
Tata Motors appointed Messi as a brand ambassor first among Indian companies in November 2015. Originally called Zica, ir new hatchback has subsequently been renamed Tiago since n. football player was hired to help vertise its release.
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Sly, introduction coincided with outbreak of a virus called Zika, which caused Tata Motors to rethink car's branding to prevent b connotations. Lionel Messi once shared his joy of becoming brand ambassor of an Indian brand, he said:
“I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country,”
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“Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what first campaign stands for,”
Even if Lionel Messi is no longer Tiago's or Tata Motors' brand ambassor, car's appeal is still strong. Rumours abound talking on Lionel Messi's possible return to Tata brand.
Set to premiere over Christmas season, Tata Kite is expected to be a major release for Tata Motors. With this new tiny vehicle and compact sedan, business wants to leave a powerful impression once again on market.
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Reports from Motor Octane indicate that Tata Motors just shot a Kite commercial video with Messi. Ratan Tata has gone on to be one of biggest gems in Indian history.
13:31 IST, October 10th 2024