Zlatan Ibrahimovic headlines lawsuit against EA Sport for wrong use of personal data

EA Sports, developers of FIFA 21, are set to face a huge storm after AC Milan star Zlatan Ibrahimovic hit out at m for using his im and name without permission. 39-year-old is latest to launch an attack on gaming and betting companies after a host of players signed up for Project Red Card earlier this year. Red Card suggested that gaming companies used performance and tracking data without permission and compensation and filed a lawsuit demanding claim. 

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Ibrahimovic lawsuit: AC Milan star slams EA Sports for using his likeness in FIFA 21

Zlatan Ibrahimovic launched a scathing criticism on EA Sports on Monday and took to social media to raise his concerns. former Swedish international claims that EA Sports had permission for using his face and likeness in FIFA 21. 39-year-old said that he was t a member of FIFPRO and had kwledge or awareness wher he as part of representative organisation. Zlatan furr wrote that somebody was making a profit on his name and face without any agreement all se years and it was time to investigate claim. 

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Tottenham star Gareth Bale, on loan from Real Madrid, also weighed in on Ibrahimovic's comments and suggested that a thorough investigation into FIFPRO was needed. Incidentally, Zlatan was included in FIFPRO World XI in 2013 and was present to collect his award at FIFA Ballon d’Or ceremony in Zurich. Bale has also been named in one of FIFPRO World XI reserve teams on many times and has his own FIFA Esports team.

Zlatan's EA Sports clash is t first instance of players hitting out at game developers. Inter Milan striker Romelu Lukaku had previously attacked EA Sports for his speed in FIFA 20, while Juventus ace Sami Khedira had asked for a change of haircut in game. 

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Ibrahimovic FIFA row comes in despite AC Milan's exclusive deal

Ibrahimovic's rant on social media comes despite AC Milan signing an exclusive deal with EA Sports earlier this year.  agreement sees Italian giants feature exclusively in FIFA 21, meaning game possesses all-encompassing access to Rossoneri players, kits, training grounds and San Siro stadium. 39-year-old returned to Milan in January this year after a spell in MLS and has been on fire for Stefa Pioli's side. AC Milan sit at top of Serie A standings, with Ibrahimovic scoring an incredible 10 goals in just six games. 

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(Im Courtesy: Zlatan Ibrahimovic Twitter)