Published 13:16 IST, September 18th 2020

Israel Adesanya makes history, becomes first MMA fighter to land a deal with Puma

UFC middleweight champion Israel Adesanya created history earlier this week as he signed a multi-year shoe and apparel deal with Puma - the first to do so.

Reported by: Adil Khan
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UFC middleweight champion Israel Adesanya created history earlier this week as he signed a multi-year shoe and apparel deal with Puma – becoming first MMA fighter to receive a sponsorship from company.  Israel Adesanya took to Twitter a couple of hours ago, stating that he’s “hyped and houred” to partner up with “Beast in game”. Despite that, Last Stylebender will t be able to represent Puma in octagon as UFC recently signed a deal with Venum that will go live from 2021 – UFC is currently in a contract with Reebok. However, Adesanya could promote Puma through his various media appearances outside UFC.

Also Read l Israel Adesanya MMA: Adesanya Claims 'If I Had A Choice I’d Still Be Black” 

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undefeated UFC champion is set to face Paulo Costa at UFC 253, and according to UFC President Dana White, bout has potential to be “Fight of Year”. UFC 253 will take place on September 26 at Fight Island, Abu Dhabi. two fighters have been going back and forth on Twitter for weeks with Israel Adesanya vowing to come out on top.

Also Read l Israel Adesanya MMA: Israel, Zhang Carry Global Appeal Into UFC 248 Title Bouts

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Israel Adesanya next fight: Israel Adesanya praises Paulo Costa

A couple of days ago, Israel Adesanya sat down with Submission Radio where he refused to ackwledge Paulo Costa as his biggest challenge. Israel Adesanya praised Eraser for his aggressive fighting style and claimed that his undefeated challenger can kck down big opponents with ease. However, Last Stylebender revealed that Paulo Costa has t fought someone of his calibre. He reminded fans that he has defeated opponents ranked considerably higher as compared to Brazilian.

“It’s a cliche to say before every fight that he’s never faced anyone like me. He’s only beat two guys that are ranked. I beat like four or five guys that are ranked. Six, maybe. I lost count,” Israel Adesanya added.

Also Read l Israel Adesanya MMA: Jones Wants To ‘slap’ Israel Adesanya

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Israel Adesanya next fight: Adesanya vs Costa preview

Both Israel Adesanya (19-0-0) and Paulo Costa (13-0-0) are yet to face a loss in UFC. At UFC 253, refore, re’s more than a good chance that one fighter’s undefeated streak will be broken. two have ir unique skillsets, both of which comprise mainly of ir striking brilliance. Paulo Costa depends on his raw power, while Israel Adesanya depends on technical strikes. His understanding of game makes him a great fighter who’s capable of picking anyone apart.

Also Read l Israel Adesanya MMA: Israel, Romero Stun Fans With Dance Moves During Epic Face-Off

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Im Source: AP

13:16 IST, September 18th 2020