Super Bowl 2020: Planters pauses 'Mr Peanut is dead' ad campaign after Kobe Bryant's death

Superbowl pre-game commercial wherein Planters brand mascot 'Mr Peanut' gets killed after falling from a cliff has been put on hold following demise of basketball star Kobe Bryant. makers have held its release over fears that it could be insensitive in aftermath of Bryant’s death.

Scheduled for Sunday

Earlier, trailer of commercial was released on YouTube. was scheduled to be aired before Sunday’s clash between Sanfranco 49ers and Kansas City Chiefs. Ar vertisement showing funeral of Mr Peanut was to be brocasted in third quarter. 

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In 30 second vertisement, which also features actors Wesley Snipes and Matt Walsh, an anthropomorphic peanut shell falls from a cliff after being ejected from a ‘Nutmobile’.  Following ejection, commercial goes on to show trio holding onto a branch before top hat and mocle-wearing peanut shell plummets to ground and falls alongside vehicle eventually explodes. 

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Speaking about vertisement, a Planters spokesman told international media that y are sdened by weekend’s news and that company has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this trdy. 

NBA has postponed Los Angeles Lakers' next game against Clippers on Tuesday night after death of retired superstar Kobe Bryant, his daughter and seven ors in a helicopter crash. league h anunced decision Monday. Bryant's helicopter crashed on Sunday, and Lakers learned about it while flying home from an East Coast ro trip. LeBron James and several or players appeared to be visibly affected by news when y got off plane.