Super Bowl 2021: Why will Coca-Cola, Pepsi and Budweiser NOT advertise this year?

Over years, Super Bowl has h some remarkable Budweiser vertisements to go along with event. However, after a COVID-19-affected year, re will be Budweiser Super Bowl commercial this year. This follows for or brands like Pepsi and Coca-Cola – who have chosen to focus on pressing matters like COVID-19 vaccine. 

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Why is Budweiser skipping Super Bowl commercial? 

As per reports, beer giant will opt out of vertising at Super Bowl for first time since 1983. money will, in place of a beer commercial, be donated to COVID-19 vaccine awareness. While or brands like Bud Light, Bud Light Seltzer Lemone along with Michelob Ultra and Michelob Ultra Organic Seltzer will be promoted, iconic signature anmic will be missing. 

Similar to Budweiser, PepsiCo shared a similar anuncement later on. Like Budweiser, Pepsi will promote smaller brands like Mountain Dew and Frito-Lay. However, ors like Coca-Cola and Audi will sit out completely. 

Budweiser's vice president Monica Rustgi stated that brand is calculating how much y can spend on COVID-19 vaccine awareness. Yet, y are reportedly rey to make a "multi-million dollar" commitment, which will include giving up airtime entire 2021 for Council (n-profit) along with  COVID Collaborative’s COVID-19 Vaccine Education Initiative

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Super Bowl commercials 2021: Will re be Budweiser at Super Bowl 2021?

Anheauser-Busch apparently plan to release a commercial which "celebrates resilience of America during a particularly challenging year". ir press release stated that Anheuser-Busch will "first-ever corporate Super Bowl commercial which launches a campaign highlighting company’s commitment to making a positive impact on communities and playing a role in our nation’s ecomic recovery". 

Or companies also spoke about decision being tough, and everyone h to make sure correct investment h to be me. Avocos From Mexico, Hyundai will also be forgoing s this year. 

As per w This News, a 30-second Super Bowl commercial costs around $5.6 million. Super Bowl games rake in possibly some of highest rating in form of a live brocast. 

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(Im credits: AP)