John Cena unveiled as new 'voice of Honda' for 'Rugged' promotional campaign

Former WWE champion John Cena has been unveiled as 'new voice of Honda.'  Japanese automaker recenlty issued a press release, anuncing ir new working relationship with Cena, starting with ir new 'Rugged' promotional campaign. As a part of campaign, Honda Motors is promoting its newly-launched 2021 Passport and Pilot SUVs. manufacturers also launched ir redesigned 2021 Ridgeline truck. 

John Cena Rugged campaign with Honda Motors; watch

first commercial was released last week, with John Cena providing narration for action taking place in minute-long video. You can watch commercial below:

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"John Cena is kwn for his toughness and strength, but he also has a lot of heart and he's a real car enthusiast, making him a perfect fit to be new voice of Honda," Jay Joseph, Vice President of Automobile Marketing at American Honda Motor Company said during press release. Ed Bele, assistant vice president of Honda integrated marketing, described John Cena to be “incredibly well-aligned” with Honda.

John Cena joins some of popular names in Hollywood to lend ir voice to Honda's marketing campaigns. Most recently, Jason Bateman and Fred Sav did voiceovers for Honda. "I'm looking forward to this new relationship with Honda because I've always been a big fan of Honda products and how deeply involved y are in community," Cena said. 

Cena, who, on Wednesday, tied kts with longtime girlfriend Shay Shariatzeh, posted commercial to Twitter, stating he is proud to be new "voice of Honda Motors."

Honda has an elaborate plan to feature new campaign on practically all platforms, be it tritional media or social media. new will be featured on national brocasts, including programming from NBA, NFL and college football. new campaign will also make its presence felt on social media platforms like Reddit, Pinterest, Snapchat and ors. 

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One of best WWE superstars of his generation, Cena successfully mand a transition into Hollywood, following footsteps of Dwayne Johnson by working in big-budget movies. 43-year-old has alrey featured in movies like Bumblebee, Blockers, and Playing With Fire. He is currently working on DCEU's Suicide Squ, where he will play part of Peacemaker.

character will also make its small screen debut as Cena is also working on an original television series which will premiere on HBO Max! John Cena will also be playing part of main antagonist in upcoming instalment of  Fast And Furious series. 

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(Im Credits: WWE)