App Store feud: Apple lambasts tech rivals, Facebook prepares antitrust lawsuit

feud between tech giants heated on January 28 as Apple's CEO lambasted social media companies and accused m of promoting disinformation and violence, while Facebook reportedly continues to prepare an antitrust lawsuit against Apple. social media website Facebook has accused Apple of abusing control of its App Store by requiring outside app developers to abide by rules t applied to its own apps. Apple CEO Tim Cook, on or hand, blasted on online platforms with “disinformation and conspiracy ories juiced by algorithms”. 

While speaking at a virtually held International Conference on Computers, Privacy and Data Protection, Cook did t mention Facebook by name, however, he skewered business models built on targeted vertising, which accounts for most of social network’s revenue. Cook said that it’s time to “stop pretending” that approach doesn’t come with a cost of polarisation, lost trust and violence. He ded, “a social dilemma” cant be allowed to become social catastrophe while referring to Netflix documentary about techlogy and social media’s corrosive effects on society. 

Facebook’s chief executive Mark Zuckerberg, on or hand, said that Apple was becoming one of his company’s biggest competition. While speaking at a conference call with investors, Zuckerberg said that Apple has every incentive to use ir dominant platform position to interfere with how or apps work, which y regularly do to preference of ir own. He ded that Apple may say that y’re doing this to help people but moves clearly track ir competitive interests. 

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Apple’s ATT update 

tech giants have been clashing over changes in latest version of Apple’s iOS, which includes a tracking transparency feature that Facebook claims will cripple its ability to serve up to targeted s. Apple is set to roll out new privacy control in early spring to prevent iPhone apps from secretly showing people. It is worth mentioning that under Apple’s upcoming App Tracking Transparency (ATT) update for iOS 14, iPhone users who downlo apps with IDFA will be prompted with a tification informing m and asking for consent. 

For years, Apple has supplied apps with IDFA in a bid to help m link same user across multiple programs. However, earlier this year, Apple said that it will require that apps show users a one-time pop-up mess to gain ir consent to access ir IDFA. With Apple’s shift away from unique identifier, Facebook and or app makers are concerned that new warning may discour users from opting in and cripple sales. 

(With inputs from AP) 

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