Apple hires former venture capitalist Josh Elman to hep improve App Store discovery role

Apple Inc. has hired Josh Elman, who is a prominent venture capitalist and former vice president of product at sock-trading app Robinhood, to work on App Store. While taking to Twitter, Elman anunced news, saying he is also leaving his role as a board partner at firm Greylock Partners and as a board member of prominent tech companies like Discord and Medium. tech veteran’s role will focus on app discovery for customers, he said in a statement. 

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Elman is expected to help in improving iPhone maker’s relationship with developers after a rar rough year in which Apple’s stewardship of App Store has been called into question by critics, rivals and regulators. His experience identifying and investing in apps that later became hits could help Apple better promote software in its app store. While Elaman still hasn’t mentioned wher he will be working at all on developer relations, he, however, said that he will be focused on helping “customers discover best apps for m”. 

According to Bloomberg, two of most widely kwn investments by Elaman, including SmartThings and HouseParty, w belong to two major Apple rivals. First, SmartThings which makes techlogy for connected homes was acquired by Samsung. HouseParty, on or hand, which develops for smartphones, is w owned by Epic Games Inc. It is worth ting that Epic is currently suing Apple over removal of ‘Fortnite’ from App Store, and that’s only one of many controversies Apple has weared over last 12 months. 

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Apple’s business program 

Meanwhile, Apple recently extended an olive branch to app development community by anuncing a new small business program earlier this month that will cut its standard 30 per cent App Store commission in half for developers making less than $1 million per year. firm has also tried to compromise with a number of app developers, most prominently Hey email client creator Basecamp, and tech rivals like Microsoft over complaints with certain App Store restrictions.

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