'Amazon Festive Sale saw orders from 99.4 percent pin codes in India'

Much like Flipkart, Amazon says it also saw 'record growth' during its Great Indian Festival sale, attracting more users. Amazon claims it received orders from 99.4 per cent of India during first phase of its Great Indian Festival sale. It says more than 65,000 sellers from more than 500 cities received orders in five days. Amazon also cited a report by research ncy Nielsen to state that it had "highest share of transacting customers and purchases across all online shopping platforms in first five days" of its Great Indian Festival period.

" first wave of Great Indian Festival was our biggest celebration ever with Amazon.in -- witnessing highest share of transacting customers and purchases across all marketplaces in India. We received orders from 99.4 per cent pincodes and over 65,000 sellers from over 500 cities received orders in five days," Amazon India Senior Vice President and Country Head Amit Agarwal said.

Flipkart saw 50 per cent growth in new users during festive sale

'Received orders from 99.4 per cent pin codes'

Agarwal added that small businesses across India are embracing techlogy and serving customers with a wide selection of products at great value and convenience through Amazon's platform. Agarwal pointed out that sellers witnessed about 3X increase in unit sales from n-metro customers, while customers from over 15,000 pin codes joined its Prime programme (which is paid) with a 69 per cent increase in signups from small towns as compared to previous year's festive season.

Amazon says more than 88 per cent of new customers came from small towns. Fashion brought in highest number of new customers, recording nearly 5-times growth. Meanwhile, smartphones segment witnessed a 15-times increase while large appliances saw 8-times growth.

Amazon sold Rs 750 Cr worth of smartphones on Day 1 of festival sale

Amazon kicked off its Great Indian Festival sale on September 29. Earlier, Amazon said it sold premium smartphones worth Rs 750 crore within 36 hours of starting sale. Amazon saw a massive uptick in terms of number of premium smartphones sold. first phase of Amazon Great Indian Festive Sale ended on October 4. Meanwhile, Snapdeal said orders received were 52 per cent higher than in sale period last year.

(With PTI inputs)