Apple to launch Truecaller-like Caller ID for businesses in 2025

Business Caller ID: Apple has announced that it will a caller ID feature, called Business Caller ID, for business next year. When this feature rolls out, it will enable businesses display ir names and logos on call screens of users whom y are trying to connect. This, in turn, will help users distinguish between legitimate businesses and spam callers. 

"Next year, businesses will also be able to register for Business Caller ID. ir name, logo, and department appear on inbound call screen when y contact customers, helping to distinguish verified businesses from spam callers and or unwanted outreach," Apple wrote in a blog post.

Apple 's upcoming Business Caller ID feature is a part of company's Apple Business Connect program, and it follows introduction of new features to program. company today announced that now every business, including ones that are completely online, 'can register for Business Connect to create a visual brand identity' to connect with customers.

For unversed, Apple Business Connect is a platform that lets businesses create a consistent brand presence across Apple Maps, Wallet, Siri, and more with place card, logos, photos and customisable actions to name a few.

company also announced that with recent updates to Apple Business Connect, businesses can display ir brand in Mail and Phone apps and customise ir logo in Tap to Pay on iPhone.
While this feature is now available for businesses, it will begin appearing to customers later this year.

ditionally, updates to platform will also let businesses display ir logo, inste of ir category icon, while accepting payments through Tap to Pay on iPhone. Apple says that this feature will help 'customers know that are making a payment to a verified business.

Apple says that any business owner, wher y operate online or offline, can use ir existing Apple Account to register for Apple Business Connect at self-service website. "Once a business has signed up, y can begin to customise ir brand for free," company ded.