Published 21:45 IST, February 5th 2020
Disney Plus India Launch will kick-off IPL 2020; Hotstar to become Disney Plus Hotstar
Recently, Bob Iger, the Chairman and CEO of Hotstar announced Disney Plus India launch on March 29, 2020; Hotstar to be rebranded to Disney+ Hotstar. Read on.
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Disney marked ir entry into OTT by launching Disney Plus in 2019. Recently, it was anunced that Disney Plus would soon launch in India piggybacking on Hotstar that was acquired by Disney from Fox. Here is everything to kw about Disney Plus India Launch and Hotstar’s rebranding to Disney Plus Hotstar:
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Disney Plus India launch scheduled for March 29, will launch as Disney Plus Hotstar
Recently, Bob Iger Chairman and CEO of Hotstar stated that Disney Plus will come to India as an offering by Hotstar, and will be named Disney Plus Hotstar. He also mentioned how y are planning Disney Plus India launch to kick-off IPL 2020. In a media interaction, Bob Iger revealed how Hotstar that is owned by Star India, which in turn is owned by Disney is setting world streaming records with newest being 25.3 million concurrent viewers during semi-final match of ICC Cricket World Cup.
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During his media interaction, Bob Iger also anunced ir plans of Disney Plus India launch beginning from Indian Premier League season through ir Hotstar service. He also mentioned how Hotstar would be rebranding existing ‘Premium’ and ‘Vip’ subscription tiers to Disney Plus Hotstar. Bob Iger also said how y plan to use ir successful platform as a medium to bring Disney Plus to one of world’s fastest-growing and largely populated countries.
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Will Disney Plus Shows come to India?
As one might have ticed, Disney Plus will t be launching in India as a separate platform but will be included in Hotstar. According to experts and tech portals, Hotstar app will be revamped to include all original Disney Plus shows and movies while providing Hotstar content to users at same time. Currently, Hotstar offers users a content library curated out of HBO, Showtime, Sony Pictures, Marvel Studios, Warner Bros. and Twentieth Century Fox titles. However, with Disney Plus India launch, Disney aims to make Disney Plus shows available to Indian audiences as a part of Disney Plus Hotstar library. Disney Plus shows feature exclusive and original content from Walt Disney Studios, Pixar, Lucasfilm and Marvel Studios.
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Disney Plus subscription cost in India
Although Bob Iger did t explicitly talk about Disney Plus subscription cost in India and or details, he revealed how y plan on launching two products. two products from Disney Plus India launch include a premium product that includes original programming and ar one that only focuses on essentials skipping out on original content from Disney Plus shows and movies. According to reports, Hotstar is also expected to increase charges for ir subscription models from ₹ 999 to ₹ 2000 for ir premium service; making it most expensive service. However, as of w, Disney Plus subscription cost in India has t been revealed by Disney or Star India.
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21:45 IST, February 5th 2020