Facebook criticizes Apple privacy policy in newspaper ads

Facebook is again pushing back on new Apple privacy rules for its mobile devices, this time saying in full p newspaper s that social media giant is standing up for small businesses.

In s that ran in New York Times, Wall Street Journal and or national newspapers Wednesday, Facebook said Apple's new rules “limit businesses' ability to run personalized s and reach ir customers effectively."

“While limiting how personalized s can be used does impact larger companies like us, se changes will be devastating to small businesses ding to many challenges y face right w," states.

Apple brushed aside Facebook's attacks, saying that that it isn't preventing people from being tracked if y so desire. main change is that people will have to grant ir permission before Facebook and or apps will be able to monitor ir online activities.

“We believe that this is a simple matter of standing up for our users," Apple said. “Users should kw when ir data is being collected and shared across or apps and websites — and y should have choice to allow that or t."

s come after Apple said earlier this week it would begun spelling out what kinds of personal information is being collected by digital services displayed in its app stores for iPhones and or products me by trendsetting company.

Apple also has plans to impose a new mandate that will require all iPhone apps to obtain permission before tracking a person’s activities on device. That surveillance is currently done automatically by many apps, and would force people to go to time and trouble to block tracking in settings of each app. Apple says it will oust apps from its stores if y try to bypass new anti-tracking rule when it becomes effective next year.

In many instances, data scooped up by apps is used to sell s targeted at a particular person’s interest and location, especially if ir services are being offered for free.

Apple anunced changes were coming six months ago as part of an effort to help its customers gain a better understanding of how apps monitor ir habits, tastes and whereabouts. At time Facebook complained that changes would hurt businesses' ability to personalize s.

(Im Credit: AP)