Flipkart saw 50 per cent growth in new users during festive sale

Flipkart on Friday claims it has seen record growth in first phase of its festive sales. Flipkart says it saw growth in terms of number of new customers shopping on its platform. Walmart-owned e-commerce company says re was nearly 50 per cent growth in terms of number of new customers shopping during Flipkart's Big Billion Days sale this year, compared to its previous iteration. Flipkart started its festive sale on September 29 and is scheduled to end on October 4, which is today.

"re was almost 50 per cent growth in number of new customers as compared to BBD 2018. On seller front, over 40 per cent of transacting sellers during BBD were from tier II and beyond towns. re was a 50 per cent growth in number of sellers participating in sale this year compared to last year," Flipkart Group CEO Kalyan Krishnamurthy said.

Krishnamurthy added re has been strong growth across categories like fashion, mobile phones, large appliances, furniture and groceries. Flipkart is w also expected to bring some new, exciting deals and discounts on products across various categories as Diwali is around corner.

'Fun facts' about Flipkart Big Billion Days 2019

Flipkart saw strong demand for smartphones from tier-II and III towns

Earlier, Flipkart said it was witnessing strong demand from tier-II and III cities for products such as mobile phones and large appliances during Big Billion Days.

Flipkart said electronics category on its platform witnessed a growth of over 70 per cent from tier-II cities, with a 100 per cent increase in women shoppers from smaller towns. Mobiles saw share of consumers picking premium smartphones increased by 97 per cent, contributing to overall growth of two times in this segment, it added.

(With PTI inputs)