Google on Thursday anunced Spot Platform platform at Google For India event in New Delhi. Powered by Google Pay, company's UPI-enabled payment platform, Spot Platform will allow business and companies to 'create branded commercial experiences that bridge offline and online worlds.'

What is Spot Platform?

In its blog post, Google describes Spot as a way for business to up ir digital game. Both offline and online brands can set mselves up on Google Pay-powered platform and simplify way y deal with ir customers. For example, users need t install separate apps to book a cab, order food from ir favourite restaurants, book train or bus tickets, etc. In short, Spot platform offers a digital infrastructure to brands so that y can provide Google Pay users with services like online food ordering and live order tracking, among ors. Brands such as Eat.fit, MakeMyTrip and redBus are among early opters of Google Spot.

"Today, we are broening this early access program, and inviting developers and businesses to sign up to create ir Spot and build engaging relationships with millions of users on Google Pay," said Jay Yagnik, Vice President and Google Fellow, Google AI.

Google Pay w has 67 million monthly active users in India and $110 billion in transactions in 2019.