Published 16:05 IST, April 3rd 2019
Hubhopper and Samsung Ink Pact to Transform Audio Content Consumption Patterns Of Indians, Through Podcasting
What could come out of Hubhopper's new platform with Samsung?
Hubhopper which is an AI-driven content aggregator has announced a new partnership with Samsung to take audio content to Indian audiences. For the uninitiated, Hubhopper is also a podcasting and audio on-demand platform.
This Hubhopper-Samsung association aims to deliver an incredible new listening experience for consumers. Through the partnership, Hubhopper app would naturally be incorporated across millions of Samsung Galaxy smartphones in India.
Commenting on this collaboration, Gautam Raj Anand, Founder and CEO, Hubhopper said, “Hubhopper aims to organize audio content in the country and through this collaboration with Samsung, we are set to reach every category of people across India to promote podcasts and audio as a hassle-free medium of consuming content while also encouraging and giving a platform to creators across various categories, regions and linguistics to flourish.”
Audio content unsurprisingly strikes a chord with Indian audiences catering to the vast section having grown up listening to radio.
With podcasts now being a new trend as far as audio content consumption is concerned, these could appear as a new take to the conventional radio.
Hubhopper has strived to change the way people consume audio content in India within 4 years through its elaborate podcast directory comprising originals and a variety of content across genres ranging Society & Culture, Business, Games & Hobbies, Science & Medicine, Entertainment, Kids & Family, Education, Arts, Health, Music, Religion & Spirituality, etc. The collaboration with Samsung Galaxy devices is said to further expand the Hubhopper reach to additional geographies, enabling easy access to the best and the most relatable audio content for mobile users across all age groups.
Also, India ranks second in the list of countries spending the maximum time-consuming content, and it is the podcast or the ‘passive content’ industry, which is going to witness incredible growth in the next five years.
Updated 16:11 IST, April 3rd 2019