Instagram launches reels remix feature; users call it a rip-off of another popular app

Remember TikTok’s dual videos on which people me entertaining videos of reacting to or complementing an alrey-existing video? Instagram released its new feature Instagram reels remix which lets you create double framed videos. Instagram wrote on its official Instagram page, “Say hi to Remix, a new Reels feature that lets you create a reel next to an existing one. Wher you’re capturing your reaction, responding to friends or bringing your own magic to trends, Remix is anor way to collab on Instagram."

How to use  Instagram reels remix?

From now on, for any reel a person makes, Instagram reels remix feature will be automatically enabled. If someone wants to make a reels remix video, y have to on three dots in right bottom corner of particular reel screen. Select ‘Remix This Reel’ option. A second frame will appear which will allow person to do reel remix video. One can change volume of ir audio and audio of video y are remixing. reel mix creator can also d visual effects. As for old reels, creator has to select ‘Enable Remixing’ option so that ors can do reels remix videos with it. As mentioned above, reels remix feature is set by default for all upcoming reels. If you want to change this, you can go to privacy setting in your Instagram account and switch off toggle button to disable option that allows ors to make reels remix content with your video. 

Since launch of Instagram reels remix, many have taken to social media to share ir opinions on it. Most of m are criticising Facebook-owned social media app for copying TikTok again. One Twitter user tweeted, “Reels remix? Really? What are you guys doing in Fb office? Reing guide to becoming TikTok 101?”

Last year, Instagram launched Reels feature which is a short video creation tool like TikTok. It was well-received by its users and feature showed tremendous success. This is of course expected as re more than one billion active monthly Instagram users according to Statista. EMarketer reported that Instagram saw “186.3 million new users between 2019 and 2020. This was also around time TikTok was banned in countries including India and Hong Kong. In February 2021, Instagram announced that videos with logos, watermark or blurry texts will be recommended less frequently, ensuring that TikTok videos are not reused on Instagram often. In an email to Verge, spokesperson Devi Narasimhan wrote, “We’re building on what we’ve learned from Explore to recommend fun and entertaining videos in places like Reels tab, and personalize experience.” 

Source: Kate Torline (Unsplash)