Netflix clears the air on Rs 250 mobile-only beta plan for India

US-based video streaming service Netflix is currently testing a new Rs 250 subscription plan in India – which is also its most affordable plan in world. A basic Netflix plan starts at Rs 500 a month in India, which is relatively a lot more expensive than counterparts from Amazon (Rs 999 a year) and Hotstar (Rs 365 a year). A Rs 250 monthly plan should oretically help Netflix break new subscriber ground (making it, as Netflix puts it, more accessible) in a price sensitive market like India. 

Being a test or beta release, re are a couple of things that need to be understood here – it is important to understand that Netflix hasn’t officially launched a new Rs 250 subscription plan for India. Netflix, in fact, may never launch a new Rs 250 subscription plan for India, which won’t be surprising since last we heard, founder and CEO Reed Hastings “h plans for cheaper prices in India." Secondly, t all Netflix users in India will be able to access it – and t everyone will be able to access it simultaneously.  

“We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on ir mobile device for a lower price and subscribe in shorter increments of time. t everyone will see se options and we may never roll out se specific plans beyond tests,” a Netflix spokesperson said in an email statement to Republic World. "This mobile-only plan is only a test - it is t rollout of a new plan or a price cut."

Should new Rs 250 plan pop-up as an option for you in days to come, remember, you’re one of select few individuals randomly selected by Netflix to test new plan.  

Being most affordable plan in Netflix’s lineup comes with a few caveats – for one, it is mobile only which means chances are a large chunk of iOS users may never be able to see/use it (since you can’t access account settings and change m on iOS unless of course you he over to Web), and content streaming quality should be standard definition or lower. 

To refresh, Netflix officially offers three plans in India - 

-Basic (Rs 500): SD (standard definition) and you can stream simultaneously on 1 device 

-Standard (Rs 650): HD (high definition) and you can stream simultaneously on 2 devices 

-Premium (Rs 800): Ultra HD (high definition) and you can stream simultaneously on four devices        

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