Netflix tests cheaper mobile-only plan for India: Report

Netflix has become a fairly household name in India after many meme-worthy originals like Sacred Games. And w that Netflix is looking to expand furr into India, reports have emerged describing Netflix’s strategy to introduce cheaper plans for country. In what could be good news for Netflix fans and streamers, se reports come four months after Netflix CEO Reed Hastings previously clarified in an interview with news ncy Reuters that y are t so keen on introducing cheaper for ir Indian consumers.

According to ET, Netflix is currently testing a mobile-only subscription with select users. monthly plan costs Rs 250, which is half of current base plan in India: Rs 500. By reducing price by 50 per cent, Netflix shall cut down on a user’s ability to stream its content on desktop computers. Apparently, video-streaming platform has two clear benefits in this: One, Netflix gets more users and two, it gets more users on its mobile apps, which will furr help company strengn its position in India against competitors like Hotstar and Amazon Prime video.

READ | Netflix finally brings smart downloads feature to iPhone and iPad

report furr tes that mobile-only tier will be separate from Netflix’s existing monthly plans. Currently, Netflix has three plans to offer to Indians: Rs 500, Rs 650 and Rs 800. All se plans associate with different benefits. Rs 500 plan allows users to download or stream videos on a single device. Rs 650 plan is restricted to two screens while Rs 800 that allows up to four users to simultaneously download or stream videos.

Rs 250 mobile-only plan, however, is said to allow Netflix subscribers to stream standard definition (SD content) on a single mobile or tablet screen at a time. Netflix happens to be costliest among all. However, Netflix told reporters that se plans are only in tests right w and y may never make it to consumers. So right w, re seems to be so much that we don’t kw yet and it remains to be seen how this strategy plays out for company in t-so-distant future.