One in three people unaware of lost personal data in cyber attacks: Rubrik CEO

At least one in three people around world has lost ir personal data in a cyber attack and y are not even aware of it, claimed a survey of more than 1,600 companies from industry.

IT and security-related decision makers at companies of 500 or more employees participated in survey conducted by Wakefield Research on behalf of cyber security firm Rubrik.

Bipul Sinha, CEO and co-founder of Palo Alto-based firm Rubrik, said that in last 30 years of cyber security, industry has focussed on prevention of attacks, but now re is a need to build a strategy around cyber resilience assuming that attacks on organisation system will happen.

" world over collectively cyber industry is earning collectively $200 billion in a year and what is kind of depressing is, as per our Rubrik Zero Lab report that one in three people around world have lost ir personal data in a cyber attack and y don't even know about it," Sinha told PTI.

report cited by Sinha was compiled based on a Wakefield Research survey conducted in 10 countries, including US, UK and India, between June 30 and July 11 this year.

According to report, over half (53 per cent) of external organisations surveyed experienced a material loss of sensitive information in last year, with about one out of every six organisations (16 per cent) experiencing multiple losses in 2022.

In India, 49 per cent of IT leers feel that security is a missing component in ir organisation's data policy, while 30 per cent see ir organisations at a high risk of material loss of sensitive data within next 12 months.

Sinha said it is not possible to prevent unpreventable.

"You can't have a 100 per cent stop on an attack. Businesses need to have a new strategy around cyber resilience which assumes that attacks will happen. Every business is collecting data.

"Data is growing. IT leers around world are saying that data is far exceeding ir ability to secure it," he said.

Rubrik Zero Lab report said a typical organisation's data has grown 42 per cent over last 18 months, with SaaS (software as a service) data driving most growth overall (145 per cent), followed by cloud (73 per cent) and on-premises (20 per cent).

Rubrik Zero Lab predicted that total volume of data a typical organisation needs to secure will increase by almost 100 BETB (Back-end Terabyte) in next year, and by 7 times in next five years.

Sinha said that with IT leers in some organisations mitting ir inability to secure rising amounts of data, situation has become "dire" and re is a need for companies to opt cyber resilience as part of ir cyber security strategy.

As per report, 34 per cent of Indian IT leers agree that ir ability to manage risk to data security has not kept pace with ir growth in data.

Around 54 per cent of Indian companies believe artificial intelligence (AI) option will positively impact ir ability to secure sensitive data, while 24 per cent foresee no impact.