Why did Apple have to call on Hollywood stars for the next phase of the company

Recently, Apple took st to anunce all-new streaming service - Apple TV Plus, company's initiative to bring original shows and movies and compete with likes of Netflix and Amazon Prime video. All Apple anuncements that we have covered in last 24 hours originated straight out of Apple's Cuperti, California hequarters during event.

Apple chose this event to make it into a full-fledged star-studded event and timeline could t be any better because it comes at time when Apple sales are starting to decline. main attractions of this Apple event were t anuncements but celebrities including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Wirspoon, Steve Carell, Jason Momoa, Alfre Woodard and Kumail Nanjiani who were part of it. 

Apparently, Apple has finally realised that building an ecosystem where original content plays a very important role is of paramount importance. Although Amazon was late to join game, it is starting to show some significant results in such a short period of time. So, it kind of makes sense when Apple gives such importance to Hollywood stars at its own event.

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Netflix’s ‘binge-watching’ model has experienced phemenal success over last several years. In fact, Netflix co-founder and CEO Reed Hastings has frequently spoken about company’s ‘episodic’ format where all episodes drop all at once and users have freedom to binge watch show without any kinds of interruptions.

But Apple and Netflix are miles apart when it comes to subscription-based content streaming business and for obvious reasons. Netflix’s only, main business is content streaming whereas Apple’s primary focus has always remained on making ggets including iPhone, iP, laptops, TV box, computers and more.

Apple co-founder first thought of making a powerful business out of TV. Since n, it has taken nearly eight years for company to pull it off. Meanwhile, we are seeking more clarity on Apple’s new video service plan eir company is thinking about original TV shows and movies that reportedly sees an investment of $1 billion - far less than HBO and Netflix spend every year.

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Foraying into world of content could be Apple’s move to compensate for its falling iPhone sales since Apple has long been trying to make sure that its primary business doesn’t run into any trouble. It remains to be seen how Apple’s video streaming unfolds in next few months.

(With AP inputs)