Why is Facebook analytics going away? What is Facebook Analytics feature?

Facebook shall soon shut down its Facebook Analytics feature from June 30th, 2021. social media platform informed its users about same in a public statement published earlier this week. Facebook has asked its users to export charts and tables before June 30th this year, if y wish to be able to access reports and insights through tool.

Facebook to shut down its Analytics and Insights feature

Facebook Analytics will no longer be available after 30 June 2021. Until n, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, arrow  in top-right corner of each chart or table.

Or business tools can help you understand your vertising, presences and activities on Facebook and Instagram, including:

• Facebook Business Suite allows you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. (This tool may not be available to you yet.)
• s Manager lets you view, make changes and see results for all of your Facebook campaigns, sets and s.
•  Events Manager can help you set up and manage Facebook Business tools such as Facebook pixel and Conversions API, and reports actions taken on your website, in your app and in your physical shop.

What is Facebook Analytics?

Facebook Analytics is a tool to track likes, page views and to monitor interaction of audience with a business page on Facebook. Facebook Analytics gives full insights and data that help one get most from social network. Facebook claims to reach 1.62 billion users every day.

Facebook Analytics or Insights helps a business take a structured approach that ties a business’ social media efforts and business goals. Analytics also help a business refine its strategy and measure its return on investment. It helps users understand how and when people interact with content y post on Facebook and is essential to make sure that Facebook algorithm works best for m.

Why is Facebook analytics going away?

According to a report in Exchanger, Facebook Insights and Facebook Analytics was not as useful as many or analytics tools. Reportedly, a number of businesses used tools like Amplitude or Mixpanel more than Facebook Analytics.

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