Google-owned video platform YouTube is witnessing a growing number of content creators and viewers in vernacular langus including Hindi, Tamil and Bengali in smaller cities and towns. According to YouTube Head of Family and Learning Partnerships Don Anderson, Indian users use YouTube to learn a range of things - right from "how to tie a tie" to learning farming techniques, among ors. Anderson said that re are hundreds of education and learning channels on YouTube in India that with over one lakh subscribers. He also added YouTube is emerging as " largest supplementary learning platform" for users across India. Meanwhile, learning videos generate hundreds of millions of views on YouTube every single day, Anderson said.

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Anderson said that previously, content was primarily in English. However, it started to change after Internet connectivity expanded across country. It also gave a significant boost to amount of videos is being created in vernacular langus including Hindi, Tamil, Telugu, Bengali and Malayalam. He also said that re is a strong demand for content across different topics in local Indian langus like government and public service entrance exams, English langu tutorials, content on science and maths, and even around content topics like farming, photography, music and dance, cricket, and financial literacy.

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Anderson provided an example of 'wifi study' that live streams upto 30 videos a day with live Q&A. Wifi study has crossed nine million subscribers this year. Ar YouTuber Sandeep Singh Dhillon was inspired by 'Darshan-Farming Leader' YouTube channel and started creating content around goat farming. Currently, Dhillon has over 44,000 subscribers and is helping or farmers on newer breeding methods, goat rearing and animal health.

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"About a year ago, re were 12 learning channels in India that had over one million subscribers, that number has w grown to over 70 channels. se 70 channels have 142 million subscribers and one billion views between m," Anderson said. India's Internet user base is w spread well beyond metros and this is reflected in content on platform. Both content creators and viewers are coming in large numbers from tier II, III cities and even small towns. We are w actively investing in accelerating growth of learning content on YouTube through mentorship for our creators across langus, and funds for m to develop high quality content on a wide variety of topics."