DuckDuckGo, privacy focused search engine chooses Apple Maps for Location Searches

After hogging headlines solely by promoting ir privacy policy during CES 2019 despite t participating in it, Apple’s claims are somewhat seconded by privacy focused search engine, DuckDuckGo, who has w joined hands with Apple ‘to set a new standard of trust online’. DuckDuckGo plans to integrate Apple’s JS feature in its search algorithm, to enable location-based searches on both desktop and mobile.  Apple's MapKit JS framework will w offer users same benefits available in Apple devices worldwide - improved address searches, upgraded visual features, enhanced satellite imry, and continually updated maps. Through this, DuckDuckGo users will w be able to search for specific addresses, geographical locations, local businesses and places nearby.  

Also read: Apple CEO Backs Privacy Laws, Warns Data Being ‘Weaponized’

Kwn for protecting users’ data and t sharing m with third-parties, DuckDuckGo has confirmed that this new feature will t affect its core offering and value proposition – online privacy. It has emphasized that it will t collect granular data from users like IP addresses, even when y use this new feature. User’s anymity, company says, will be protected and respected profusely.  

“You are still anymous when you perform map and address-related searches on DuckDuckGo. Even if you opt-in to sharing a more accurate location, your searches will still be completely anymous.” search engine confirmed in an official blog post. 

With online privacy becoming a major cause of concern in recent times, especially in light of  infamous Cambridge Analytica scandal, many users are reluctant to divulge details about ir personal lives with media companies. Many tech companies, like Apple have openly spoken up in favor of respecting user privacy. DuckDuckGo distinguishes itself from or search engines by t profiling its users and by showing all users same search results for a given search term. Based in Pennsylvania, US, company was founded in 2011 and currently conducts almost 30 million searches daily.  

Also read: Here's How Cambridge Analytica Accessed Data Of More Than Half A Million Indians Through Facebook

It will be interesting to te how this partnership with Apple goes for DuckDuckGo, and wher this new feature helps in increasing overall search engine popularity.