Facebook news feed algorithm to get a massive overhaul yet again

Facebook is once again bringing significant changes to its news feed algorithm. Facebook product manrs Ramya Sethuraman and Jordi Vallmitjana and Technical Program Manr Jon Levin detailed out company's plan to make news feed more personal in ir recent blog post.

Facebook mits that " goal of News Feed is to connect people with posts y find most relevant." And w that Facebook is talking about "quality" over "quantity" in terms of time spent by users, Facebook said y are making news feed more personal based on users' feedback.

"Today, we are anuncing two ranking updates based on surveys we’ve conducted: one prioritizes friends someone might want to hear from most and or prioritizes links a person might consider most worthwhile."

A few weeks ago, a study showed that political posts draw more angry reactions on Facebook, based on data generated in first quarter this year. It also showed videos have a higher engment rate than or post formats like texts, links and pictures posted on Facebook.

w that Facebook also wants to prioritise links you might consider most worthwhile, we can expect Facebook to fix some of existing issues of news feed for greater good. w, Facebook also wants to show you more posts from your close friends.

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"We’ve historically predicted who people might want to hear from based on signals like how often y interact with a given friend, how many mutual friends y have and wher y mark someone as a close friend."

In dition to se observations, Facebook says that it has begun surveying people on Facebook to ask m to list ir close friends, much like 'close friends' list for Instagram stories. Well, it might Facebook ps to some extent.

However, Facebook hints news feed will t be limited to posts from only certain people. Facebook said that it is only going to rank posts from your closest friends much higher in news feed.

"se changes aren’t meant to show more or less from Ps or friends. Rar, P links that are surfaced to people will be ones y find worth ir time — and friend posts will be from friends people want to hear from most."

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