Published 14:53 IST, September 17th 2019
Facebook to stop news headline changes from advertisers
Facebook said Monday it is working to stop advertisers from changing headlines in links to news stories after concerns raised by a British political party's alt
Advertisement
Facebook said Monday it is working to stop vertisers from changing helines in links to news stories after concerns raised by a British political party's altering of one such link. leing social network confirmed internal effort in face of concerns over a BBC heline altered in an to evidently change tone of an article about British government spending on education.
"We are working to put safeguards in place by end of year to ensure publishers have control over way ir helines appear in vertisements," Facebook said in response to an AFP inquiry.
Advertisement
New policy
new policy came over complaints that vertisers might be able to deceptively modify content in news stories shared on huge social network. A recent Conservative Party Facebook "seems to have altered heline of a BBC News article on an education spending anuncement to make government appear more generous than it is being," British fact-checking charity organisation Full Fact said in an online post.
Advertisement
fact-check group said altered heline was "misleing" by making funding "seem comparatively much larger than it really is." Facebook and or internet firms have been under pressure to prevent ir online platforms from being used to for deception or social manipulation, particularly regarding political issues. s that appear crafted to deceive are typically removed from Facebook, but remain for as long as seven years in social network's library.
Advertisement
It comes amid political issues
move comes with Facebook acting on several fronts to curb efforts to manipulate content and opinion on political issues. Stealth campaigns linked to Russia that used online social networks and or platforms were tailored to sway voters ahe of 2016 presidential election that put Donald Trump in White House. social network last month tightened rules for political spending in US elections, tably by requiring more information about who is paying for campaign messs.
Advertisement
14:43 IST, September 17th 2019