Facebook’s AI mistakenly blocks ads of struggling businesses; tech giant issues apology

Facebook Inc. recently issued a statement apologizing to small businesses for mistakenly blocking ir s. In a bid to curb ‘infodemics’ or misinformation and keep a check on policy violators, company has appointed Artificial Intelligence (AI) bots. However, earlier this month, bots malfunctioned, abruptly blocking vertisements from small and struggling businesses across world.

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How did it begin?

issue first surfaced on November 11,when social networking platform blocked an vertisement of HoneyGramz, a New York-based business who was struggling to make meets end owing to COVID-19 crisis. Facebook, which h earlier cited police violations, restored her account in a few days, however, company h alrey suffered a loss of $5000 untill n. Anor business was hit same weekend in Ottawa with Facebook citing same reasons.

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Why did it happen?

According to a Bloomberg report, Facebook’s human moderators have focused on election and Covid-19 misinformation in 2020, enabling firm to learn more more about artificial intelligence algorithms used to monitor or areas of platform. This has prompted more and more small businesses to get caught in Facebook’s automated filters and get ir vertisements disabled.

What did Facebook say?

Later, California based company issued a statement apologizing for business disruptions. In a statement, Mark Zuckerberg led firm said that company regularly works on improving its tools and systems and that malfunction was a result of it.

"We know it can be frustrating to experience any of business disruption, especially at such a critical time of year. While we offer free support for all businesses, we regularly work to improve our tools and systems, and to make support we offer easier to use and access. We apologize for any inconvenience recent disruptions may have caused,” Facebook said in a statement.

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