Facebook's heart-warming Diwali video highlights power of social media amid crisis | Watch

Amid festivities of Diwali, Facebook India posted a heart-wrenching video which touches upon serious issue of job losses amid coronavirus pandemic while highlighting power of social media in such situations. seven-minute-long  short film follows journey of Pooja, a young girl who is sole proprietor of Pooja Milk Centre in city of Amritsar. As wrath of coronavirus grows many people around start losing ir jobs.

After reading about m in newspaper, she decides to hire m all. She n posts an advertisement on Facebook, saying anyone who lost ir job amid pandemic should contact her.  Soon, workers - electricians, plumbers, carpenters, deliverymen – assemble at her small milk centre. Despite facing opposition from her bror, Pooja hires all of m, teaching m skills necessary to run a milk centre. 

Pooja and her bror try every means to keep  business thriving despite struggling to pay salaries. However, Pooja is firm on keeping all workers and says ‘Inki bhi tho Diwali hai‘ after her bror suggests that y would have to layoff a few of m.

One of workers overhears conversation. He n, along with ors posts a video on Facebook saying that it was Pooja Milk Centre, which hired m when body was, while asking people to support m. An outpouring of goodwill follows - one that will have viewers reaching for tissues as this moving short film ends.

'Pooja Didi' 

Directed by National award-winning director Amit Sharma, clip has left netizens fighting back tears. Titled 'Pooja Didi', clip has been viewed over 26 million times while comments section has been filled with plaudits for film and concept. "Really, nice video , really inspiring for beginners like us. all of us are learning new skills.. trying to be newer versions of ourselves." wrote a user.  "what a brilliant script, what an awesome ad. Hats off to whole team," added ar. "Beautiful and Emotional Video..Hats Off To Team," wrote a third user.  

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