'Frustrated' Amazon boss Jeff Bezos once told Alexa to 'shoot yourself in the head'

Amazon CEO Jeff Bezos, apparently frustrated with Alexa's performance told proto once to 'shoot' itself 'in he,' a new book on Amazon has revealed. book, Amazon Unbound: Jeff Bezos and Invention of a Global Empire written by bestselling author Br Stone shed light on how workers at Amazon as well as company's CEO were so unsatisfied with results during a testing session of Alexa at his Seattle home that y instructed absurd commands to  virtual assistant AI technology. "In [a] pique of frustration over its lack of comprehension, he told Alexa to go 'shoot yourself in he'", Stone writes in his new book. book revealed that Bezos was initially so aggravated at project that he even considered scrapping idea for invention. 

Alexa, which was first introduced to operate on  Amazon Echo smart speaker, Amazon Dot, and Amazon Studio, was running  beta version of project, according to book. "We all thought it might be end of project, or at least end of a few of us at Amazon", Stone quoted one of engineers who was a part of futuristic project as saying. He continued that Alexa would hardly respond as desired to commands and tasks it was asked to perform. book also revealed that voice behind  virtual assistant is of Boulder-based singer and voice artist named Nina Rolle. A beta tester for Alexa testing product in early 2013 said that AI technology would hardly "ever give me right answer." He ds, " music coming out of it was inconsistent and certainly not family favourites." 

Product of 'brainstorming'

An engineer to Amazon Fire TV, furrmore, revealed that Alexa was "doomed". he said that product "didn't work and I didn't miss thing when it was gone." Bezos and team eventually worked on its evolution and decided to name AI technology after  ancient library of Alexandria, as a token of honour. book describes Amazon's Alexa as a product borne out of flurry of brainstorming sessions and gigantic efforts put in by Amazon's Silicon Valley subsidiary for research and development known as LAB 126. 

Amazon executive Greg Hart, in book, said to author that he and Amazon CEO h also discussed Google's voice search ability at a Seattle burger joint in 2010, agreeing that  Android technology was pacing up in diction and searches. At time, Apple h recently introduced Siri, scrambling Amazon software engineers and programmers to invest in companies Ivona, Yap, and Evi to match standards. Now within 5 years, Amazon has sold more than 100 million devices with Alexa, according to Bloomberg's estimates.