Apple has announced a permanent price cut on the iPhone 15 and iPhone 14 after the launch of the latest iPhone 16 series. Both iPhone models are now Rs 10,000 cheaper on Apple’s official marketplaces: Apple Store Online and Apple Store. Their Plus variants have also received price cuts. The iPhone 15 was launched last year and the iPhone 14 came out a year before as Apple’s marquee smartphones, often the highest contributor to the company’s overall shipments. The price cut will likely drive more sales during the upcoming festive season in India.

iPhone 15 price

Launched at Rs 79,900 last year, the iPhone 15 is now available for Rs 69,900 on the Apple Store for a 128GB storage variant. The 256GB model now costs Rs 79,900, while the top model with 512GB storage is priced at Rs 99,900.

iPhone 15 Plus price

The iPhone 15 Plus now starts at Rs 79,900, as opposed to the launch price of Rs 89,900 for the variant with 128GB storage. Its 256GB version costs Rs 89,900, while the 512GB storage model is priced at Rs 1,09,900.

iPhone 14 price

The two-year-old iPhone 14 now costs Rs 59,900 for the base model with 128GB of storage. Its 256GB version is now priced at Rs 69,900, while the variant with 512GB is priced at Rs 89,900.

iPhone 14 Plus price

The Plus variant of the iPhone 14 costs Rs 69,900 for the 128GB storage version. The 256GB and 512GB versions costs Rs 79,900 and Rs 99,900, respectively.

Customers planning to buy an iPhone 15 or iPhone 14 from Apple ’s official marketplaces will see the revised prices. While third-party shopping websites, such as Amazon and Flipkart, have listed the iPhone 15 and iPhone 14 at the updated prices, they will likely announce festive season offers and discounts to sweeten the deal.