Apple has taken down its online store ahe of company's annual hardware event in Cuperti, California. As is trition, Apple is kwn for closing online store ahe of major hardware launch events. This way, Apple makes changes to its product catalogue at back-end. Right w, people trying to access Apple's online store will come across a mess - "Be right back. We're making updates to Apple Store. Check back soon." re is also an animation comprising of Apple branding. You need t worry as Apple is expected to restore its online store pretty soon - probably after Apple completes new product anuncements.

Pictures: This is what Apple's triple-camera iPhone 11 could look like

Apple will anunce new iPhone 11 models at company's annual hardware event in Cuperti, California today. launch event has been scheduled for 10 am PDT (10:30 pm IST) where Apple will refresh its iPhone line-up. Besides iPhones, Apple will likely reveal substantial details about its Netflix-like video streaming service.

iPhone 11 launch event: How to watch live stream of Apple event online

New iPhones: Everything expected

During launch, Apple is expected to anunce three new iPhones similar to last year’s lineup. buzz surrounding its best-selling products has decreased, as have sales, partly due to absence of compelling new features, according to reports. As far as pricing is concerned, new iPhones are expected to be in price bracket of $750 to $1,100. One of significant highlights of new iPhones is expected to be triple-rear camera unit.

Apple iPhone 11: major design changes expected except triple-camera

Apple TV+

Apart from iPhones, if we have to name one anuncement that will probably steal show, it has to be Apple TV+, Apple's video streaming service. company briefly talked about Apple TV+ in March. Apple will likely anunce service today. Apple's revenue from services increased by 14 per cent to nearly $23 billion during first half of 2019. w, Apple is expected to anunce Apple TV+ that will feature a slate of original programs.

Besides iPhone 11, Apple TV+ service likely to steal show today