'India to sell Connected Consumer Devices worth Rs 3.25 Lakh Crores in 2020'

India will continue to witness significant demand for Internet of Things (IoT) enabled consumer devices and ggets next year. As per techARC's report, India is projected to sell connected consumer devices worth Rs 3.25 lakh crores in 2020. Researchers predict that smartphone devices will continue to le sales of connected devices next year, both in value as well as volume.

"Users in India are moving beyond Smartphone connectivity and moving to or connected solutions which apart from making m ‘smart’ substantially increase utility of such devices," said Faisal Kawoosa, Founder and Chief Analyst techARC.

"Fundamentally, this is being driven by two trends of creating a connected cluster around Smartphones, being hub and ding connectivity in consumer electronics led by Smart TVs and Smart Speakers," Kawoosa ded.

report predicts smartphones will continue to le sales of connected devices both in value and volume. As far as personal connectivity devices are concerned, smartphones have higher ASP (Average Selling Price).  Researchers predict that re is still heroom for growth since OEMs will explore jacent products with higher growth prospects in 2020.

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overall growth outlook for connected consumer devices for 2020 is of normal growth, as per techARC. report defines normal growth as a range between 10-25% of annual sales growth. Smart Wearables led by wireless buds is said to witness ultra-growth while many brands are likely to foray in segment following Apple. Recently, Realme launched its wireless buds.

Meanwhile, Smart Speakers category will see growth in terms of sales. Enablers like Amazon’s Alexa is expected to play a significant role in expansion of voice computing market opportunities.

However, tablets and smart feature phones will continue to decline in sales outlook for 2020, researchers predict. se two device categories have not been able to excite market beyond a point and market opportunities seem limited for se two categories.

According to report, growth for Connected Consumers’ Devices in 2020 will be driven by Cellular and Wi-Fi connectivity to Consumer Electronics for mass markets making several ‘luxury’ products available to masses during year.