Published 15:11 IST, January 15th 2020
Xiaomi says it has generated employment for over 50,000 people in India in five years
Xiaomi made its India debut in 2014 as an online-only brand with only four team members including the company’s (now) India head, Manu Kumar Jain.
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t a day goes without Xiaomi reaching new “milestones” here in India, so it seems. Xiaomi, a company that has me rapid inros in India’s smartphone market, and subsequently smart TV and IoT market, on Wednesday anunced that it h generated employment for over 50,000 people in country in five years. Xiaomi me its India debut in 2014 as an online-only brand with only four team members including company’s (w) India he, Manu Kumar Jain. t just that, Xiaomi started its India journey from a small room in Bengaluru.
Five years hence, Xiaomi can boast of 50,000+ team members across offices, manufacturing plants, service centers and Mi stores. Talk about, coming a long way – in Xiaomi’s case, it has come a long way rar quickly at that. A lot of this has to do with company’s focus - “to create high quality products and offer m at prices that allowed us to bring our invation to everyone.” So far, Xiaomi hasn’t budged from that goal, r does it intend to.
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Xiaomi - from a 4 member team in 2014 to 50,000+ in 5 years
“In 2014, when we began our journey, it was a one-person team where Manu did everything. As we scaled up, we hired and trained talent, and worked closely with our partners to build a strong ecosystem of people to work for Xiaomi. Today, we are so proud of fact that over 50,000 people’s lives have been touched because y work with Xiaomi directly or indirectly,” Xiaomi India’s Chief Operations Officer, Muralikrishnan B says.
Its manufacturing partners contribute over 30,000 employees and Xiaomi is extremely proud of fact that over 95 per cent of se employees are women. Authorised Service Center engineers, Repair factory engineers and customer care executives serve as second largest group of employees for Xiaomi. third biggest contribution comes from offline stores followed by logistics partners. Xiaomi India also employs more than 1,000 people across its corporate HQ in Bengaluru and over five regional offices.
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“This extended family of ours are t just employees or our partners. y are a pivotal part of our journey, and we work closely with m to help m see bigger picture y are contributing to and be proud of it.”
Having started its innings as an online-only brand, Xiaomi is slowly and steily ramping up its offline sales prospects as well. Xiaomi in fact has been aggressively building its offline sales business since 2017. company previously employed a three-pronged strategy for offline sales involving Large Format Retailer partners, Mi Preferred Partner stores and Mi Home stores. With time, it has ded Mi Studios to that list. t to mention, it is only company in India selling smartphones and accessories through dedicated vending machines called Mi Express Kiosks.
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And all se efforts are bearing fruit. Xiaomi claims it sold over one million devices in a single day in offline market, on January 10, 2020 – a day that also coincided with anniversary of beginning of Xiaomi’s offline expansion. As I said, t a day goes without Xiaomi reaching new “milestones” here in India, so it seems.
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15:11 IST, January 15th 2020