Zomato pitches online liquor delivery as a solution in letter to industry body; Read here

Online food delivery app Zomato has become a major part of people's lives as it has been delivering food to people amid lockdown in India. restaurant aggregator has been providing its services without any interruption in numerous parts of country. By following health guidelines presented by government, employees of organisation also started delivering groceries at homes of many people. w, due to lockdown restrictions and health dangers of Coronavirus, Zomato has decided to provide online alcohol delivery at doorstep of ir customers.

Zomato is starting online alcohol delivery services in India amid lockdown?

To provide governments with an influx of tax revenue amid lockdown, Central and State governments allowed retailers to sell liquor in country, with conditions. However, this led to big chaos as many people gared around wine shops making huge lines. This, in turn, created a lot of fuss as rms of social distancing were t followed and eventually, relaxations to open liquor shops were revoked in many places.

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Reports say that to help people, retailers and government, Zomato's CEO of food delivery, Mohit Gupta, h written to industry body International Spirits and Wines Association of India (ISWAI) suggesting idea of online alcohol delivery services. In his letter to CEO, Gupta said that he believes online medium can promote responsible consumption of alcohol. letter has been accessed by a leing news ncy, proposing that delivery services would be targeted in areas that are comparatively less affected by COVID-19 pandemic.

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ISWAI’s executive chairman Amrit Kiran Singh has been quoted backing Zomato's proposal, suggesting that it would play a role in reducing retail burden, which appears to be tremendous in first few days of relaxing liquor sale clampdown, as many people in cities such Mumbai, Delhi, Kolkata and ors did t follow precautionary guidelines given by government which is why many cities have shut liquor shops again. 

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